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Orion Five Engineering

10 Jalan Kilang #04-05, Singapore 159410
+65 6100 5505

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Approach

Agree what an innovation project must achieve before you decide what to build

The right kind of innovation depends on your company's current position, its direction and what you want to achieve. Our in-house Registered Management Consultants agree this with you before any design work starts.


The level of risk depends on whether you aim to expand the business or protect current revenue and profit. Most companies pursue more than one outcome, so they need more than one strategy. Our in-house Registered Management Consultants agree the outcomes and strategies with you before any design work starts.

A machined steel manifold block on a dark ground, one red light line entering a single face and leaving through several divergent outlets.
FIG. 01One objective usually needs more than one strategy. Our strategy map therefore traces two strategies side by side, rather than treating one of them as the whole plan.

How a business objective becomes practical work

FIG. 02

The map traces two strategies from the financial objective down to the staff skills each one needs. We use it to keep your project tied to the outcome you commissioned it for.

Revenue growth

New services and product offerings, and broader sources of revenue from the customers you already have.

Productivity strategy

Better operating efficiency, through lower manpower needs and more effective work in the field.

Improve returns

Financial

Revenue growth

Broaden revenue mix

Productivity strategy

Improve operating efficiency

Customer

Revenue growth

Increase customer confidence

Productivity strategy

Increase customer satisfaction

Internal

Revenue growth

Understand customer segment

Develop new product

Cross-sell products

Productivity strategy

Reduce manpower

Minimise problems

Effective inspection

Learning and growth

Increase employee productivity

Develop strategic skills

Access to information

SkillsFuture for staff

Act 01

Registered Management Consultants prepare your strategy

The strategy map depends on the judgement of the people who prepare it. We explain who they are and the professional standards that apply to them.

The consultant

UNIT 01

A Registered Management Consultant defines the purpose of your project before engineers design it

The engineers who build your system do not write its strategy. A Registered Management Consultant does. Enterprise Singapore recognises this certification, which is aligned to TR 43:2015 and SS 680:2021. The Singapore Accreditation Council accredits the certifying bodies.

The certification is not permanent. Holders are reassessed periodically, complete continuing professional development, and follow a code of conduct that carries disciplinary consequences. Any integrator can give someone the title of consultant. This certification is different, because an outside body can withdraw it.

  • Held by an in-house consultant who stays after the proposal
  • Aligned to TR 43:2015 and SS 680:2021
  • Certifying bodies accredited by the Singapore Accreditation Council
  • Subject to reassessment and a code of conduct
Six identical machined steel blanks standing in a row on a dark ground, one of them carrying a painted red witness stripe across its face.
FIG. 03Your budget supports one of the six outcomes. The consultant's first duty is to identify that outcome and put it in writing before an engineer draws anything.
  1. Before the design

    Confirms which of the six outcomes your project is for

    Most companies name one outcome at the start but fund a different one. The consultant identifies the objective your budget actually supports and records it in writing before an engineer draws anything. We measure every later decision against that written objective.

  2. During the design

    Keeps the project focused on its agreed objective

    Each scope decision either supports the stated outcome or it does not. The consultant's only job is to answer that question, separately from the engineers who build the system. This stops your project from adding features that nobody asked for.

  3. At stage 03

    Writes the fixed-scope proposal that you sign

    The proposal sets out the full scope, cost and sequence, and states its assumptions. This is the main purpose of the certification. You can judge any proposal written to a published standard against that standard, including ours.

  4. Where funding is in scope

    Prepares the project in the form a grant assessor expects

    The Raymang Eggs robotics line was funded by an Enterprise Singapore Enterprise Development Grant. The PestBusters programme was the country's first Lead Enterprise Development Scheme project. A grant assessor looks for a defined business problem, a scoped project and a measurable outcome. The consulting stage produces that same document.

The same consultant is still available when your system is commissioned a year later. A consultant hired only to write the proposal would not be, even though the proposal contains the commitments made to you.

Act 02

Two completed projects show the strategy map in use

For each project, we separate the recorded results from the reasoning we used to scope the work.

The map in practice

UNIT 02

Each project follows one strategy on the map, from objective to skills

FIG. 02 traces two strategies from a financial objective down to the skills they need. We apply it to two completed projects, in the same row order. The Raymang Eggs project follows the productivity column. The PestBusters project follows the revenue-growth column.

  • Improve operational efficiency · Raymang Eggs · 2022–2024
  • Develop a new product · PestBusters · 2016 and 2018
CASE 01

Raymang EggsRobotic carton removal line

Improve operational efficiency · Productivity strategy · 2022–2024

Two six-axis industrial robot arms installed over the automated carton cutting machine on the Raymang Eggs line.
Financial
Reduce the cost of a handling process that relied on manual labour. An Enterprise Singapore Enterprise Development Grant part-funded the capital cost.
Customer
Keep distribution volumes steady for a product with a short shelf life. A day lost to staff shortages cannot be made up later.
Internal
Reduce the line's dependence on manual labour. This also changes what the line depends on to keep working. A machine-set cut depends on a maintenance schedule, while a hand-fed cut depends on whoever is on shift.
Learning and growth
The line needs staff who can run and maintain three six-axis arms. This is a different job from the manual one it replaced, and the objective depends on that skill.

What was built. Two six-axis industrial arms pick and place cartons into an automated cutting machine, and a third arm clears and disposes of the cut cartons. Unboxing that took 24 hours by hand now takes one hour for the same volume of stock. The process also depends less on manual labour.

Read the full case study
CASE 02

PestBustersIndustry transformation programme, phases one and two

Develop a new product · Revenue growth · 2016 and 2018

The PestBusters command centre, an operator at the console in front of a video wall carrying camera feeds and monitoring views.
Financial
Broaden the revenue mix. Continuous monitoring is a different type of service from a scheduled visit, and it is sold to existing customers.
Customer
Give customers confidence that they can check for themselves. A client can inspect a device log and a live feed as evidence. A technician's visit report is a claim the client has to trust.
Internal
Understand the customer segment well enough to know which sites justify permanent monitoring equipment. Then design the service around those sites, instead of around the existing visit schedule.
Learning and growth
Technicians who can fly inspection drones, operate a command centre and read device telemetry. Phase two was possible only because phase one had trained people who could run it.

What was built. Singapore's first Lead Enterprise Development Scheme project. Phase one covered fleet management, live-streaming body cameras, inspection drones, and a command centre. Phase two added IoT devices with web-based monitoring, intelligent rodent surveillance cameras, and intelligent rodent traps.

Read the full case study

In each case, the “What was built” paragraph is the record of the engagement. The four rows show the objectives we scoped the work against. They are not measured results.

Stages and phases

UNIT 03

Our robotics and assurance phases fit inside the same four delivery stages

Every engagement follows our four-stage delivery process: site assessment, preliminary engineering design, a fixed-scope proposal, then delivery. Robotics and assurance engagements also run in six phases each, because each phase ends at a gate with a written test or result. You buy the next phase only after the gate is passed.

Each phase sits in one of the four stages. In both service lines, the proposal in stage 03 covers the phases you buy next, and later phases are proposed again once their gate is passed. Our five core services are different again. They are the scopes of work inside systems integration and AI workflow automation, not a sequence.

Delivery stageRobotics phasesAssurance phases
01 Site assessment01 Assess01 Scope, 02 Gap assessment
02 Preliminary engineering design02 DesignThe ranked gap register from phase 02 sets what must change
03 Fixed-scope proposalThe proposal for the phases you buy nextThe proposal for the phases you buy next
04 Delivery and coordination03 Prove, 04 Pilot, 05 Scale, 06 Operate03 Recover and build, 04 Internal audit, 05 Readiness review, 06 Audit support

Read the phases in full on robotics and assurance, and the four stages on our homepage.

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