Agree what an innovation project must achieve before you decide what to build
The right kind of innovation depends on your company's current position, its direction and what you want to achieve. Our in-house Registered Management Consultants agree this with you before any design work starts.
Develop a new product
This applies when the market has room for a genuinely new offer. We help you develop the concept and bring it to market, in the strictest confidence.
Protect market share
Global markets change quickly, and you may need continuous innovation just to keep your position. Technology and data help you defend it.
Sell or licence the innovation
This applies when the aim is an exit. Once you have developed the innovation, you can sell it outright or license it to another organisation.
Retain more staff
A visible commitment to innovation gives skilled people challenging and creative work. That is a major reason why they stay.
Improve operational efficiency
This applies when the objective is lower cost. We reduce cost by changing how the operation runs.
Recognition in the marketplace
This applies when the objective is a stronger public profile. We raise it by changing how the business presents itself.
The level of risk depends on whether you aim to expand the business or protect current revenue and profit. Most companies pursue more than one outcome, so they need more than one strategy. Our in-house Registered Management Consultants agree the outcomes and strategies with you before any design work starts.
FIG. 01One objective usually needs more than one strategy. Our strategy map therefore traces two strategies side by side, rather than treating one of them as the whole plan.
How a business objective becomes practical work
FIG. 02
The map traces two strategies from the financial objective down to the staff skills each one needs. We use it to keep your project tied to the outcome you commissioned it for.
Revenue growth
New services and product offerings, and broader sources of revenue from the customers you already have.
Productivity strategy
Better operating efficiency, through lower manpower needs and more effective work in the field.
Improve returns
Financial
Revenue growth
Broaden revenue mix
Productivity strategy
Improve operating efficiency
Customer
Revenue growth
Increase customer confidence
Productivity strategy
Increase customer satisfaction
Internal
Revenue growth
Understand customer segment
Develop new product
Cross-sell products
Productivity strategy
Reduce manpower
Minimise problems
Effective inspection
Learning and growth
Increase employee productivity
Develop strategic skills
Access to information
SkillsFuture for staff
Act 01
Registered Management Consultants prepare your strategy
The strategy map depends on the judgement of the people who prepare it. We explain who they are and the professional standards that apply to them.
The consultant
UNIT 01
A Registered Management Consultant defines the purpose of your project before engineers design it
The engineers who build your system do not write its strategy. A Registered Management Consultant does. Enterprise Singapore recognises this certification, which is aligned to TR 43:2015 and SS 680:2021. The Singapore Accreditation Council accredits the certifying bodies.
The certification is not permanent. Holders are reassessed periodically, complete continuing professional development, and follow a code of conduct that carries disciplinary consequences. Any integrator can give someone the title of consultant. This certification is different, because an outside body can withdraw it.
Held by an in-house consultant who stays after the proposal
Aligned to TR 43:2015 and SS 680:2021
Certifying bodies accredited by the Singapore Accreditation Council
Subject to reassessment and a code of conduct
FIG. 03Your budget supports one of the six outcomes. The consultant's first duty is to identify that outcome and put it in writing before an engineer draws anything.
Before the design
Confirms which of the six outcomes your project is for
Most companies name one outcome at the start but fund a different one. The consultant identifies the objective your budget actually supports and records it in writing before an engineer draws anything. We measure every later decision against that written objective.
During the design
Keeps the project focused on its agreed objective
Each scope decision either supports the stated outcome or it does not. The consultant's only job is to answer that question, separately from the engineers who build the system. This stops your project from adding features that nobody asked for.
At stage 03
Writes the fixed-scope proposal that you sign
The proposal sets out the full scope, cost and sequence, and states its assumptions. This is the main purpose of the certification. You can judge any proposal written to a published standard against that standard, including ours.
Where funding is in scope
Prepares the project in the form a grant assessor expects
The Raymang Eggs robotics line was funded by an Enterprise Singapore Enterprise Development Grant. The PestBusters programme was the country's first Lead Enterprise Development Scheme project. A grant assessor looks for a defined business problem, a scoped project and a measurable outcome. The consulting stage produces that same document.
The same consultant is still available when your system is commissioned a year later. A consultant hired only to write the proposal would not be, even though the proposal contains the commitments made to you.
Act 02
Two completed projects show the strategy map in use
For each project, we separate the recorded results from the reasoning we used to scope the work.
The map in practice
UNIT 02
Each project follows one strategy on the map, from objective to skills
FIG. 02 traces two strategies from a financial objective down to the skills they need. We apply it to two completed projects, in the same row order. The Raymang Eggs project follows the productivity column. The PestBusters project follows the revenue-growth column.
Reduce the cost of a handling process that relied on manual labour. An Enterprise Singapore Enterprise Development Grant part-funded the capital cost.
Customer
Keep distribution volumes steady for a product with a short shelf life. A day lost to staff shortages cannot be made up later.
Internal
Reduce the line's dependence on manual labour. This also changes what the line depends on to keep working. A machine-set cut depends on a maintenance schedule, while a hand-fed cut depends on whoever is on shift.
Learning and growth
The line needs staff who can run and maintain three six-axis arms. This is a different job from the manual one it replaced, and the objective depends on that skill.
What was built. Two six-axis industrial arms pick and place cartons into an automated cutting machine, and a third arm clears and disposes of the cut cartons. Unboxing that took 24 hours by hand now takes one hour for the same volume of stock. The process also depends less on manual labour.
PestBustersIndustry transformation programme, phases one and two
Develop a new product · Revenue growth · 2016 and 2018
Financial
Broaden the revenue mix. Continuous monitoring is a different type of service from a scheduled visit, and it is sold to existing customers.
Customer
Give customers confidence that they can check for themselves. A client can inspect a device log and a live feed as evidence. A technician's visit report is a claim the client has to trust.
Internal
Understand the customer segment well enough to know which sites justify permanent monitoring equipment. Then design the service around those sites, instead of around the existing visit schedule.
Learning and growth
Technicians who can fly inspection drones, operate a command centre and read device telemetry. Phase two was possible only because phase one had trained people who could run it.
What was built. Singapore's first Lead Enterprise Development Scheme project. Phase one covered fleet management, live-streaming body cameras, inspection drones, and a command centre. Phase two added IoT devices with web-based monitoring, intelligent rodent surveillance cameras, and intelligent rodent traps.
In each case, the “What was built” paragraph is the record of the engagement. The four rows show the objectives we scoped the work against. They are not measured results.
Stages and phases
UNIT 03
Our robotics and assurance phases fit inside the same four delivery stages
Every engagement follows our four-stage delivery process: site assessment, preliminary engineering design, a fixed-scope proposal, then delivery. Robotics and assurance engagements also run in six phases each, because each phase ends at a gate with a written test or result. You buy the next phase only after the gate is passed.
Each phase sits in one of the four stages. In both service lines, the proposal in stage 03 covers the phases you buy next, and later phases are proposed again once their gate is passed. Our five core services are different again. They are the scopes of work inside systems integration and AI workflow automation, not a sequence.
Delivery stage
Robotics phases
Assurance phases
01 Site assessment
01 Assess
01 Scope, 02 Gap assessment
02 Preliminary engineering design
02 Design
The ranked gap register from phase 02 sets what must change
03 Fixed-scope proposal
The proposal for the phases you buy next
The proposal for the phases you buy next
04 Delivery and coordination
03 Prove, 04 Pilot, 05 Scale, 06 Operate
03 Recover and build, 04 Internal audit, 05 Readiness review, 06 Audit support